The company has a long history of spotlighting LGBTQI artists and creatives such as actress Laverne Cox and actor and comedian Rickey Thompson. As an official World Pride sponsor, H&M is donating ten percent of sales proceeds-a minimum commitment of $300,000-to the United Nations’ Free & Equal Campaign. If you’re in need of an outfit for Pride (you surely are!), look no further than H&M’s Pride Capsule Collection, showcasing summer-friendly pieces that celebrate LGBTQI pride while also letting you express your own individuality. Confirmed performances include the likes of Meghan Trainor, Years & Years, and Ashanti while other events include a free block party on Santa Monica Boulevard and the actual parade, which starts on Sunday, June 9 at 11am. Over three colorful days in West Hollywood (June 7-9), the annual Pride festivities are expected to attract upwards of 400,000 attendees. Los Angelinos will have a chance to do just that. There’s no better time to commemorate those who’ve come before us-like those who struggled valiantly for LGBTQI rights at the Stonewall uprising half a century ago-while also working together towards a more progressive future. Just look at the queer stars and narratives celebrated in mainstream media, and openly gay politicians running for office. There’s no doubt about it: 2019 is a banner year for LGBTQI visibility in America.
